Playbooks·9 min read
How to track a competitor's SEO without burning a weekend
A sane stack for keyword, backlink, and title tag monitoring. Under an hour to set up.
Mar 24, 2026
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Updated weekly
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Playbooks, research, and teardowns on how to watch your market without turning into a dashboard hoarder.
Featured·Playbooks
A repeatable weekly competitor review, in 30 minutes
The exact checklist we run every Monday morning. Pricing, positioning, launches, ads. No dashboards.
Elena Park·Apr 14, 2026·7 min read
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Research·11 min read
We tracked 500 landing page changes. Here's what moved most.
Six months of diffs across 40 SaaS homepages. The surprising winner was not the hero headline.
Apr 7, 2026
Company·5 min read
Most competitor intel is dashboards nobody reads
Tools stack up. Attention does not. A case for weekly summaries over real-time feeds.
Mar 31, 2026
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Filter by what you need. Playbooks for tactics, research for numbers, teardowns for real companies pulled apart.
Research·8 min read
Ad creative half-life: how fast competitors rotate
We pulled 8,000 Meta and TikTok ads across 30 brands. Most creative lives 11 days.
Mar 17, 2026
Teardowns·10 min read
Landing page teardown: Linear
A line-by-line read of why the Linear homepage converts, and what competitors keep copying wrong.
Mar 10, 2026
Customer stories·6 min read
How Basis watches twelve rivals without losing a day a week
A customer story. From manual Notion tracker to weekly digest, over a single sprint.
Mar 3, 2026
Product·3 min read
The weekly digest now lands in Slack
Send your competitor summary to any channel. With quiet hours, threading, and redaction controls.
Feb 24, 2026
Playbooks·6 min read
What to watch when a competitor raises a round
The twelve things that change in the six weeks after a funding announcement, in rough order.
Feb 17, 2026
Build your moat. Stay ahead.
See every move before it lands. Turn competitor signals into your next advantage.