Why most watchlists go stale
Almost every team has tried to keep a competitor list. A spreadsheet, a Notion page, a shared doc with the same six logos at the top. Three months in, half the names are wrong and nobody opens it.
The problem isn't discipline, it's scope. Watching everyone is the same as watching no-one, so people quietly stop. The trick is to keep the list small enough that it stays current without a meeting on the calendar.
A good watchlist is a forcing function. It picks who earns your attention this quarter, and quietly stops asking about the rest.
How a watchlist gets built
You don't start from a blank page. The competitor map is the input, the watchlist is the curated subset, and we keep both in sync as the market shifts.
Adding a company takes one click. Removing one takes one click. There's no setup screen, no fields to fill in, no tagging rituals to maintain.
- 01
Start from the map
Every name on your competitor map is one tap away from being on a watchlist. No re-typing, no lookup forms.
- 02
Add anyone, even off-map
If you already know the names, paste them in. We backfill positioning, pricing, and recent activity automatically.
- 03
Reorder by attention
Drag the rivals you actually care about to the top. The order drives how prominently they appear in your weekly digest.
- 04
Pin a primary
Mark the one or two companies you'd lose sleep over. Their changes get flagged louder than the rest.
- 05
Stays in sync
When a company on your list pivots, rebrands, or goes quiet, the entry updates in place rather than rotting.
One list per lens, not one list for everything
Most teams need more than one view. The brand team and the pricing team aren't watching the same companies, and the US launch and the EU launch don't overlap as much as you'd think.
Watchlists are cheap to spin up, so make as many as you need. Each one is its own small, focused universe.
Per brand or product line
If you sell two products, you've got two competitor sets. Keep them clean and don't make one team scroll past the other's rivals.
Per market or geography
The companies winning in North America are not the ones winning in DACH. Build a list per region and switch between them when context changes.
Per project or campaign
Spinning up a launch, a pricing study, or a positioning refresh? Build a temporary watchlist for the duration and archive it when you're done.
Per audience inside your team
Sales sees who's beating them in deals. Marketing sees who's pushing the same keywords. Product sees who's shipping near them. One list each, no compromise view.
What being on the list actually changes
A watchlist isn't just a bookmark. The list is what powers everything else in the product, so what you put on it directly shapes what you hear about next.
The shorter and sharper the list, the louder the signal you get back.
The main payoff
Weekly signals get filtered
We watch every move from every name on your list, rank them by impact, and send you the short version. Ten minutes of reading, not an afternoon.
Profiles stay fresh
Each company on a watchlist gets its full profile kept current: positioning, pricing, launches, news, ads, reviews. Open it any time and skip the catch-up.
Alerts when it actually matters
Pricing pages change, launch posts go up, ad spend shifts. We flag the ones worth interrupting your day for and let the rest wait for the digest.
Searchable history
Every change to every company on the list is logged. Pull up what a rival was charging six months ago, or when their last launch landed, in seconds.
Common questions
Still weighing it up?
How many companies should be on a watchlist?
Five to fifteen is the sweet spot. Past twenty, the digest starts to feel like a feed and people stop reading. If you find yourself wanting more, that's usually a hint to split into two lists by lens.
Can I have more than one watchlist?
Yes, on every paid plan. Free trial caps you at one so you can feel out the format. Paid plans let you spin up as many as you need, named however you like.
What happens if I add a company we don't track yet?
We onboard it on the fly. The first profile takes a few minutes to backfill, after that it stays current alongside the rest of your list.
Can I share a watchlist with the rest of my team?
Yes. Watchlists are workspace-level by default. You can also keep a private one if you want a personal cut that no-one else sees.
Does removing a company delete its history?
No. The profile and its change history stay in the workspace, you just stop seeing it in the digest and on your dashboard. Add it back any time and pick up where you left off.
